Team
Dedication. Expertise. Passion.
Step 1
LOCATE US ON THE MAP
Address: 167-169 Great Portland Street, London, England, W1W 5PF
Step 2
FIND THE BUILDING
Look for a Historical Building with black painting and a gold color.
Step 3
SELF CHECK-IN VIDEO GUIDE
In the self-check-in video, we've provided a step-by-step guide on how to access the apartment using the keypad at the main entrance. Please follow those instructions carefully to ensure a smooth check-in process.
CHECK-IN PROCESS
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Arrival at the Building:
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When you arrive, locate the main entrance indicated in the video.
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Keypad Access:
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Use the provided code to access the keypad lock at the main entrance. Enter the code carefully, and the door will unlock.
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Find Your Apartment:
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Once inside, follow the directions to find your specific apartment. The apartment number is clearly marked on the door.
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Apartment Keys/Access:
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Inside the apartment, you will find the keys or any additional access information you may need during your stay.
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WiFi and House Manual:
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Check the house manual for important information, including the WiFi password, emergency contact numbers, and any specific house rules.
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Enjoy Your Stay:
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We hope you have a wonderful stay! If you have any questions or encounter any issues, feel free to reach out via Airbnb messaging or the contact information provided.
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Step 4
Step 5
LOCAL RECOMMENDATIONS
☕ Top Coffee Shops & Matchas
167-169 Great Portland Street, London, England, W1W 5PF local recomendation nearby
The area surrounding 167-169 Great Portland Street, London, W1W 5PF sits on the border of Marylebone and Fitzrovia, offering a fantastic selection of independent coffee bars, traditional pubs, and acclaimed dining spots just steps away.
500 m
☕ Top Coffee Shops & Matchas
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Attendant Coffee Roasters | Fitzrovia (Foley St): A quirky, famous cafe set inside a fully restored 1890s Victorian public convenience. Known for excellent home-roasted espresso and pastries. [1]
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Archetype Coffee (Riding House St): A tranquil, independent sanctuary with a strict no-laptop rule to focus on conversation and rest. Serves arguably the best filter coffee and specialty brews in the area. [1]
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Alex Coffee (Hanson St): A minimalist, passionate independent espresso bar. Perfect for a quick grab-and-go specialty coffee or premium matcha handcrafted by the owner. [1]
🍽️ Recommended Restaurants
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Bennie Restaurant & Bar (Great Portland St): A beautiful, casual neighbourhood spot specializing in daily fresh house-made pasta and seasonal Mediterranean flavors. [1]
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Portland (Great Portland St): A relaxed but sophisticated Modern European dining room serving robust, seasonal flavors via an approachable à la carte or tasting menu. [1]
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Kibele Restaurant (Great Portland St): A highly lively Turkish eatery offering phenomenal grilled platters and mezze paired with live music and late-night vibes. []
🍺 Local Pubs & Bars
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The Lucky Saint (Devonshire St): A beautiful historic corner pub that acts as a modern twist on the classic London boozer, famously known for its extensive range of alcohol-free draught choices alongside standard alcoholic beers. [1]
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The Albany (Great Portland St): A grand, traditional London pub featuring a classic dark wood bar, plenty of sports screens, and a fantastic selection of IPAs right by Regent's Park. [1]
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The Lucky Pig Cocktail Bar (Clipstone St): A hidden 1920s vintage-style basement cocktail bar with cozy nooks, regular DJs, and great happy hour deals. [1]
Our Services
New Format offers creative digital services for brands, creators, entrepreneurs and businesses looking to improve their online presence, visual identity and content strategy. Our work combines media production, storytelling, web design, social media, video content, live streaming and creative consultation.
Whether you need a professional website, support with live streaming, post-production advice, music direction or visual design consultation, our services are built to help your project look more polished, modern and ready for the digital world.
New Format — Creative Media, Digital Identity and Brand Experience.
Meet the Directors
Meet the NewFormat Team
NewFormat is created by two brothers with one shared vision: to build a brand that connects streetwear, gaming culture, creative design, and personal identity. Our work is driven by originality, loyalty, ambition, and the belief that clothing should carry a story.
Together, we create designs, visuals, product concepts, and content that represent our lifestyle — bold, independent, and different from the standard format.
Art Director
Tech Lead
Product Manager
Product Designer
Customer Support Lead
HR Lead
Director
Kamil Prochazka
Kamil is the creative mind behind NewFormat.shop. He develops the brand direction, clothing concepts, visual identity, and product ideas. His work connects gaming culture, streetwear aesthetics, media, and personal storytelling into one original style.
Focused on creativity, discipline, and long-term vision, Kamil is building NewFormat as a brand for people who want to stand out and create their own path.
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Director
Dawid Prochazka
Dawid supports the creative vision of NewFormat.shop and helps shape the energy behind the brand. From ideas and styling to content direction and team identity, he plays an important role in building the look, message, and community around NewFormat.
Together, the team represents loyalty, creativity, ambition, and the belief that every brand should have its own voice.
Grow Your Vision
New Format — a new way to express yourself
New Format was created from the need to make things that are not just products, but part of a lifestyle. It is a place for people who like to stand out through details, search for their own character, and are not afraid of modern style.
We combine simplicity, aesthetics, and an individual vibe, creating a space where everyone can find something that feels personal. New Format is not just a shop — it is an idea for a new format of everyday life, fashion, and self-expression.
Be different. Be fresh. Be New Format.
Content Creation
Services
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