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Meet the Directors
Meet the NewFormat Team
NewFormat is created by two brothers with one shared vision: to build a brand that connects streetwear, gaming culture, creative design, and personal identity. Our work is driven by originality, loyalty, ambition, and the belief that clothing should carry a story.
Together, we create designs, visuals, product concepts, and content that represent our lifestyle — bold, independent, and different from the standard format.
Director
Kamil Prochazka
Kamil is the creative mind behind NewFormat.shop. He develops the brand direction, clothing concepts, visual identity, and product ideas. His work connects gaming culture, streetwear aesthetics, media, and personal storytelling into one original style.
Focused on creativity, discipline, and long-term vision, Kamil is building NewFormat as a brand for people who want to stand out and create their own path.
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Director
Dawid Prochazka
Dawid supports the creative vision of NewFormat.shop and helps shape the energy behind the brand. From ideas and styling to content direction and team identity, he plays an important role in building the look, message, and community around NewFormat.
Together, the team represents loyalty, creativity, ambition, and the belief that every brand should have its own voice.
Grow Your Vision
New Format — a new way to express yourself
New Format was created from the need to make things that are not just products, but part of a lifestyle. It is a place for people who like to stand out through details, search for their own character, and are not afraid of modern style.
We combine simplicity, aesthetics, and an individual vibe, creating a space where everyone can find something that feels personal. New Format is not just a shop — it is an idea for a new format of everyday life, fashion, and self-expression.
Be different. Be fresh. Be New Format.
Content Creation
Membership OfferMon 07 SeptOnline | New Format — The Next EraAfter five years of ideas, growth and innovation, New Format enters a new era. Join our exclusive online event to discover newformat.shop, explore its features, understand the rules, experience the new shopping journey and see what comes next.
Our Services
Podcasting
Live Streaming
E-Commerce
Newspapers
Services
Podcasting
New Format develops podcast content focused on media, film, gaming, technology, culture and the creative industries. We aim to create both our own original podcast series and collaborative productions with guests, creators, brands, students and industry professionals.
Our podcasting services can include concept development, episode planning, recording, hosting, interviewing, editing, post-production, publishing and promotion across digital platforms.
We want each podcast to go beyond a simple conversation. Our goal is to create engaging, well-produced content that can inform, entertain and build long-term relationships with audiences.
Through podcasting, New Format will also provide a platform for emerging voices, creative projects, university initiatives, independent businesses and industry partners who want to share their stories with a wider audience.
E-commerce
New Format is developing an e-commerce platform that combines digital products, physical merchandise, lifestyle products, gaming-related content and selected partner offers in one online environment.
Our store will feature a growing range of products across categories such as digital games, accessories, home and living, travel, drinkware, gifts and branded New Format merchandise.
In addition to selling our own products, we plan to work with selected partners and suppliers to introduce new items, special collections, collaborations and promotional campaigns.
The e-commerce section will also support our wider media strategy. Products can be promoted through articles, podcasts, live streams, reviews, social media content and dedicated campaigns, helping us connect editorial content with commerce in a natural and engaging way.
Newspapers and Editorial Media
New Format is building an independent digital publishing platform focused on gaming, film, television, media, technology, events, culture and the creative industries.
Our editorial content will include news, features, interviews, reviews, opinion pieces, industry analysis, event coverage and long-form articles.
We aim to cover major industry events such as gaming conventions, film festivals, exhibitions and media conferences, while also giving attention to independent creators, emerging talent and smaller projects that deserve wider visibility.
Our newspaper and editorial division will connect closely with our other services. Articles can support podcasts, live streams, product launches and partnerships, while interviews and event coverage can later be adapted into video, audio and social media content.
The long-term goal is to develop New Format into a recognizable independent media platform combining journalism, digital publishing and multimedia storytelling.
Working With the Best Clients and Partners
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Explore the Carnival Games Handheld Consoles and Projectors Collection
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Cosplay Costumes & Accessories
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Explore the Jawellery Collection
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Services
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