* 🎬 THE NEW FORMAT COLLECTION HAS ARRIVED
🚨 THE DROP STARTS TODAY. 🚨
You thought New Format was just getting started?
Think again. 👀
🎬 NEW FORMAT — LICENSED COLLECTION
DROPPING TODAY.
New products. New designs. A new way to represent New Format.
But this is only LEVEL 1. 🎮
Because in just a few days…
🟢 THE GAMESCOM COLLECTION — LOADING…
Gamescom. Gaming. Pop culture. Film. Technology.
We’re taking the energy of one of the biggest gaming events in the world and bringing it into the New Format universe.
🔥 Event-inspired designs
🎮 Gaming culture
🎬 Film & entertainment
⚡ Limited drops
👀 Easter eggs & hidden details
💥 Products designed to feel like more than just merch
And the best part?
THIS IS NOT THE FINAL BOSS.
The first drop goes live TODAY.
The next one arrives IN JUST A FEW DAYS.
And if you think you already know what we’ve been working on…
YOU HAVEN’T SEEN ANYTHING YET.
NEW FORMAT // LEVEL UP.
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