New Format 2026 — From an Idea to a New Chapter at the University of Westminster
A new year. A new place. A New Format.
2026 is becoming much more than just another year of activity for us.
It is a transition.
A moment when the experience we have built over the last several years — through websites, social media, gaming, livestreaming, travel, digital projects, creative experiments, partnerships and our growing interest in film and media — is starting to come together as one larger vision.
That vision is New Format.
For a long time, many parts of our activity existed separately. There were social media channels, our earlier work through Two Souls & Yin Yang, gaming-related projects, livestreams, websites, product ideas, first business conversations, creative concepts and plans connected with media production.
Now, those different parts are beginning to form one ecosystem.
We do not want New Format to be only a shop.
We do not want it to be only a blog.
We do not want it to be only a YouTube channel, a Twitch stream, a website or a gaming project.
We want it to become a wider creative and media platform combining:
film, television, gaming, journalism, livestreaming, podcasting, social media, events, e-commerce, digital production and community building.
At the same time, we have entered a completely new stage of our education by beginning Film and Television Production BA (Hons) at the University of Westminster in London.
The video recorded in the Harrow Campus library and computer workspace represents something important to us.
It is not simply footage from a university building.
It is one of the first visual records of a new chapter.
We are not showing a huge production studio.
We are not showing a major media team.
We are not pretending that the project is already finished.
We are showing the beginning.
Computers.
Research.
University.
Planning.
Learning.
Development.
And that is exactly where the next stage starts.
Research. Create. Develop.
New Format × Westminster.
2026: the year when everything started coming together
At the beginning of 2026, our way of thinking about our projects started to change.
Instead of treating every website, post, video, stream or collaboration as a separate activity, we began asking a much bigger question:
What do we actually want to build over the next few years?
The answer gradually became clearer.
We want to build a media brand.
A creative platform.
A community.
A business capable of working with creators, audiences, companies, event organisers, technology brands and the film and gaming industries.
This is why 2026 became a year of consolidation.
We started looking at our online presence not as separate pages, but as connected parts of one wider system.
The most important platforms within that system are:
and our earlier project:
Each has a different purpose.
But all of them contribute to the same long-term story.
NewFormat.shop — more than an online store
At first glance, the name may suggest a traditional e-commerce website.
Our ambitions for NewFormat.shop are much broader.
We see it as a place where products, media, gaming, digital creativity, lifestyle content and community can meet.
It can function as a commercial platform, but also as a publishing space, portfolio, project hub and point of contact for future collaborations.
Over time, we want to expand both our product offering and the creative side of the business.
That may include areas such as:
video production,
social media content,
digital storytelling,
livestreaming,
creative campaigns,
website development,
basic media production,
branding,
editorial content,
and future collaborative projects.
These areas directly connect with what we are learning through university.
That relationship is important.
We do not see our studies as something completely separate from New Format.
We see them as one of the foundations of its future development.
NewFormat.live — putting media at the centre
Another key part of the project is NewFormat.live.
This is where we want the media side of New Format to become especially visible.
News.
Gaming.
Film.
Technology.
Pop culture.
Events.
Live coverage.
Commentary.
Interviews.
Podcasts.
Video.
Digital journalism.
Our aim is to build something that remains active throughout the year rather than becoming relevant only when one specific article or video is published.
This is one reason why major industry events are becoming increasingly important to us.
We want to continue developing coverage connected with events such as Gamescom, BlizzCon and other gaming, technology and media events.
Gaming was one of the first major areas around which we developed our online interests.
Now we want to approach it differently.
Not simply:
“Let’s play a game.”
But:
Let’s tell the story behind the game.
Let’s look at the people developing it.
Let’s analyse the future of the franchise.
Let’s discuss the wider industry.
Let’s create an article.
Let’s produce a video.
Let’s livestream reactions.
Let’s involve the community.
Let’s build relationships with partners.
And eventually, let’s attend major events as media.
That shift is central to what we mean by New Format.
Two Souls & Yin Yang — where much of the journey began
The story of New Format cannot be told without Two Souls & Yin Yang.
Earlier projects, travel, websites and online activity gave us experience that cannot be learned entirely in a classroom.
We learned what it means to publish regularly.
We learned how audiences respond.
We learned how difficult consistency can be.
We learned how social media changes.
We experimented with livestreaming, gaming, video and photography.
We learned how websites evolve.
We learned that some ideas work and others do not.
And most importantly, we learned to continue.
Those earlier experiences are now part of the foundation.
We do not see them as a separate, closed chapter.
We see them as evidence that New Format did not appear overnight.
It grew out of previous work.
Travel.
Social media.
Gaming.
YouTube.
Twitch.
Websites.
Photography.
Experiments.
Community building.
New Format is the next stage of that history.
Building and protecting the brand
Another important part of professionalising the project has been the development of New Format as a recognisable brand and trademark identity.
For a small project, this may seem like something to think about later.
We decided to think about it early.
If New Format is going to grow over many years, then we need to consider more than content.
We need to think about:
the name,
brand identity,
visual language,
products,
domains,
intellectual property,
future partnerships,
reputation,
and consistency.
A brand is not only a logo.
It is the relationship between everything an audience sees, reads and experiences.
For us, the trademark process and broader brand development represent a shift from treating New Format as an experiment to treating it as something we want to build for the long term.
Six universities and one major decision
One of the biggest decisions of 2026 concerned our next stage of education.
After completing our previous foundation-level experience in media production, we faced a major question:
Where should we go next?
We explored several possible routes and considered six universities in particular:
University of Westminster
Edinburgh Napier University
Middlesex University London
University of Roehampton
University of East London
University for the Creative Arts
Each presented a different opportunity.
Each could have taken us in a different direction.
Some offered strong creative environments.
Some had attractive film and media pathways.
Some offered the advantage of being based in London.
Others had distinctive reputations in creative education.
The choice was not automatic.
But in the end, we chose:
University of Westminster
and the course:
Film and Television Production BA (Hons).
For us, this was not only an academic decision.
It was also a creative and strategic one.
Why Westminster?
We were not looking for a university simply to obtain a degree.
We were looking for an environment that could connect with everything we were already trying to build.
Film.
Television.
Production.
Editing.
Sound.
Cameras.
Studio work.
Broadcasting.
Podcasting.
Digital media.
Content creation.
London.
The University of Westminster offered a combination that made sense for our direction.
Location was also extremely important.
London is one of the world's major centres for media, film, television, advertising, marketing, technology, events and creative industries.
For us, that means the possibility of studying while also building a real media project in the same city.
We do not want to wait until graduation before beginning our professional development.
We want to use the next three years to develop both at the same time.
Harrow Campus — where the next stage begins
The first weeks in a new university environment are always different.
New buildings.
New people.
New systems.
New equipment.
New expectations.
New opportunities.
This is why the footage we recorded in the Harrow Campus library and computer workspace matters to us.
On the surface, it is simple.
Rows of computers.
Study areas.
A university environment.
But from the perspective of New Format, it represents a starting point.
This is where we can conduct research.
Write articles.
Prepare production plans.
Develop scripts.
Edit footage.
Work on presentations.
Analyse media.
Build projects.
Organise collaborations.
And prepare future content.
Growth does not always look spectacular.
Sometimes growth is simply several hours in front of a screen, trying to solve one problem properly.
Those moments are part of the story too.
University as a laboratory for New Format
We do not want to spend three years studying and only then ask what to do next.
Our plan is the opposite.
We want the entire university period to become a testing ground.
Every module can provide a new skill.
Every production can improve our workflow.
Every camera exercise can improve future content.
Every sound project can help our podcasts.
Every editing assignment can improve our videos.
Every studio production can prepare us for more advanced livestreaming.
Every new connection can lead to future collaboration.
By the time our degree finishes, we do not want New Format to be something that is only beginning.
We want it to be a project that has developed alongside us throughout the entire course.
Film and television production
The most obvious area of development is film and television production itself.
We want to improve our understanding of professional production workflows.
Pre-production.
Production.
Post-production.
Camera work.
Lighting.
Sound recording.
Editing.
Studio work.
Crew organisation.
Production planning.
Storytelling.
These skills can support both New Format and our individual careers.
In the longer term, we would also like to work with presenters, actors, creators, filmmakers and other people interested in developing new media formats.
Podcasts and conversation
Podcasting is another major direction.
Short-form social media is powerful, but it does not always provide enough space for complex ideas.
Long-form conversation does.
A podcast can introduce a guest.
Explore a subject properly.
Build a brand personality.
Create deeper relationships with an audience.
We want New Format to have its own conversation space.
Not limited to gaming.
Potential topics include:
film,
television,
university life,
media,
technology,
gaming,
business,
social media,
events,
travel,
creative careers,
and digital culture.
University also provides access to a unique network of people beginning their own creative careers.
Students.
Filmmakers.
Actors.
Editors.
Producers.
Journalists.
Sound specialists.
Presenters.
Creators.
Many of these people could become future collaborators or guests.
Livestreaming — returning to our roots in a more professional way
Streaming is not new to us.
Gaming and livestreaming have been part of our interests for years.
What is changing is the way we want to approach it.
Better structure.
Better sound.
Better visuals.
Better preparation.
Clearer formats.
A livestream does not have to mean only broadcasting gameplay.
It can become:
a live show,
a discussion,
an interview,
a gaming programme,
a live podcast,
an event report,
a Q&A,
a conference reaction stream,
or an industry discussion.
That is the direction we want to explore.
Fans and community — media does not exist without people
One of the most important parts of New Format is the audience.
A website can look perfect.
A studio can be expensive.
A logo can be professionally designed.
But without people, media has no real purpose.
This is why we want to develop much stronger relationships with our followers.
Comments.
Messages.
Social media.
Livestreams.
Q&As.
Community discussions.
Newsletters.
Polls.
Competitions.
Future meet-ups.
Community-led ideas.
We do not want New Format to communicate only through:
“Buy this product.”
We are much more interested in saying:
“Look at what we are building — and be part of the journey.”
That is a very different relationship.
From followers to a real community
Over time, we would like people following New Format to become more than numbers on a social media profile.
We want them to participate.
Possible future ideas include:
community gaming sessions,
live discussions,
competitions,
creative challenges,
polls,
Q&A sessions,
event watch parties,
collaborative streams,
meet-ups,
and potentially our own events.
The relationship between creator and audience has changed dramatically over the last decade.
Modern media is increasingly interactive.
New Format should reflect that.
Partners — the next stage of growth
Partnerships are another critical part of our long-term plans.
New Format cannot develop entirely in isolation.
We want to build relationships with brands, companies and organisations working in areas that connect naturally with our audience and content.
Gaming.
Technology.
Film.
Media.
Streaming.
Fashion.
Lifestyle.
Events.
Travel.
E-commerce.
Creative industries.
Not every collaboration has to begin as a large campaign.
Sometimes the first stage may be:
one product,
one review,
one test,
one article,
one video,
one interview,
one event,
or one affiliate partnership.
The key is to begin creating a network.
That is something we want to develop much more actively during our studies.
Quality matters more than the number of partnerships
We are not interested in working with every company that contacts us.
A partnership should make sense.
It should fit our audience.
It should fit our content.
It should fit the direction of the brand.
Long-term trust is worth more than a short-term campaign that feels disconnected from everything else we do.
This is especially important as New Format develops a clearer editorial identity.
Readers and viewers need to understand why a partnership exists.
Transparency and relevance will be important parts of that process.
Gaming remains one of our foundations
Gaming remains central to our identity.
We are not moving away from it.
We are changing how we want to cover it.
We are increasingly interested in gaming as an industry.
Developers.
Publishers.
Technology.
Marketing.
Esports.
Events.
Communities.
Franchises.
Industry trends.
The future of major gaming universes.
This is why our articles are becoming more detailed.
Some are news-based.
Some are analytical.
Some are speculative.
Some explore future possibilities.
Some are built around major gaming events.
This editorial side may become one of the strongest parts of NewFormat.shop and NewFormat.live.
Gamescom, BlizzCon and the future of event coverage
One of our long-term objectives is to move from simply attending or following major events to covering them as media.
Gamescom.
BlizzCon.
Gaming conferences.
Film events.
Technology showcases.
Media industry events.
In the future, we want to approach these as creators and reporters.
One event can produce many formats.
A written article.
A photo gallery.
A Reel.
A TikTok.
A YouTube video.
A podcast.
A livestream.
An interview.
A travel diary.
A daily recap.
A deeper analysis.
That multi-format approach is exactly what the name New Format is meant to represent.
Social media: fewer random posts, more storytelling
One of our goals during university is to make our social media activity more consistent and more narrative-driven.
Instead of posting only when something major happens, we want to document the process.
The first week.
The first project.
The first filming exercise.
The first podcast.
The first studio session.
The first major collaboration.
The first professional event.
The first project created with other students.
The first media accreditation.
The first major interview.
Over time, small moments become the history of a brand.
We want to preserve them.
Two people, one vision
New Format is being developed by us together as brothers and directors of the project — Dawid and Kamil Prochazka.
That dynamic is also part of the identity.
We share many experiences and interests.
But we do not always see everything in exactly the same way.
That difference can be valuable.
Two perspectives.
Two personalities.
Two opinions.
One project.
In the future, that could become an important part of podcasts, video discussions, livestreams and other formats where conversation itself becomes part of the content.
Westminster as a networking environment
University is not only about classes.
It is also a network of people.
Every year, students begin building careers in:
directing,
cinematography,
editing,
producing,
screenwriting,
broadcasting,
journalism,
presenting,
acting,
sound,
and digital media.
We want to participate actively in that environment.
Not only attend lectures.
But join projects.
Collaborate.
Work on productions.
Explore student media.
Develop broadcasting experience.
Build professional relationships.
Take part in opportunities connected with the wider University of Westminster community.
Initiatives such as large student-led broadcasts and media projects are particularly interesting because they provide experience that goes beyond the classroom.
That experience can later become part of a professional portfolio.
London as part of the strategy
Choosing London also has a strategic dimension.
New Format needs an environment where many industries overlap.
Film.
Television.
Gaming.
Technology.
Fashion.
Marketing.
PR.
Events.
Hospitality.
Digital media.
E-commerce.
London brings all of these industries together.
For a developing project, that creates a very different environment from one in which opportunities are more geographically dispersed.
We do not expect every meeting to become a partnership.
But building a network requires being present where those networks already exist.
The next three years may become our biggest project
We can plan hundreds of articles.
Videos.
Streams.
Campaigns.
Podcasts.
Partnerships.
Products.
But in reality, the biggest New Format project may simply be the next three years themselves.
We want to document the transformation.
From students beginning a new course.
To graduates with professional portfolios.
From simple content.
To more advanced productions.
From a small online project.
To a more recognisable media brand.
From occasional livestreams.
To structured live programming.
From early business conversations.
To stronger partnerships.
From watching major industry events.
To reporting from them.
That transformation will not happen overnight.
That is why documenting the beginning matters.
The library is not just a library
The video accompanying this article was filmed in the University of Westminster's Harrow Campus learning environment.
Nothing spectacular is happening in the footage.
And that is exactly why it matters.
It shows reality.
A computer.
A workspace.
Research.
Planning.
The university.
The beginning of another working day.
We want to be able to return to footage like this several years from now and say:
“This is where we were when the next chapter started.”
Perhaps by then New Format will have its own studio.
Perhaps we will be producing regular podcasts.
Perhaps we will be livestreaming major events.
Perhaps we will be interviewing industry professionals.
Perhaps we will be working with partners we have not even met yet.
If that happens, these early recordings will become much more meaningful.
Connecting the ecosystem
One of our biggest objectives over the coming months is to connect all the different parts of the project more effectively.
Social media.
Video.
Blogging.
Gaming.
Podcasting.
Streaming.
University.
Portfolio development.
Partnerships.
Over time, these should not operate as isolated channels.
They should support one another.
The model is simple:
CONTENT → COMMUNITY → PARTNERSHIPS → COMMERCE → NEW CONTENT
We create content.
Content builds an audience.
The audience helps create opportunities.
Those opportunities can lead to partnerships.
Partnerships can support new productions.
Those productions create new content.
And the cycle begins again.
2026 is only the beginning
Looking back at everything that has happened since the beginning of the year, it already feels like a lot.
The development of New Format.
New websites.
New editorial ideas.
The shop.
The media platform.
Trademark and brand development.
New concepts.
Potential collaborations.
University applications.
Choosing between several institutions.
Starting at Westminster.
Arriving at Harrow Campus.
Beginning Film and Television Production.
Planning podcasting and livestreaming.
Expanding our coverage of gaming and industry events.
Developing relationships with audiences and partners.
But despite all of that, it still feels like the beginning.
The most important question is not where New Format is today.
The question is:
Where could it be after three years of consistent work?
We want to take you with us
One of the most important changes in our approach is that we want to document the process, not only the final results.
What worked.
What failed.
How the websites develop.
How a production is planned.
How a video is edited.
How university projects influence professional work.
How our skills improve.
How partnerships begin.
How audiences respond.
How New Format changes.
We want readers, viewers and followers to see the journey rather than only the polished final stage.
That is why we invite you to continue following our work.
Comment.
Share ideas.
Contact us.
Join discussions.
Watch the streams.
Read the articles.
And follow the development from the beginning.
A message to future partners
If you represent a brand, studio, company, event, gaming project, technology business, media organisation or creative initiative and believe there may be a natural opportunity to work with New Format, we are open to conversation.
We are interested in:
content partnerships,
video,
livestreams,
product coverage,
reviews,
interviews,
event coverage,
social media,
creative campaigns,
affiliate projects,
and longer-term collaborations.
We are particularly interested in partnerships that genuinely fit our audience and editorial direction.
We want to build relationships, not simply collect sponsorships.
A message to our audience
If you have followed us through earlier projects, thank you for staying with us.
If you are discovering New Format for the first time, welcome.
There is still a great deal of work ahead.
We do not have every answer yet.
We cannot predict exactly what New Format will look like in three years.
That uncertainty is part of what makes this moment interesting.
You can follow the project while it is still being built.
From the library.
From the first university projects.
From the first new podcasts.
From the first professional livestreams.
From the first major partnerships.
From the first events covered as media.
All the way to whatever New Format eventually becomes.
New Format × University of Westminster
A new academic chapter has begun.
Film and Television Production.
New projects.
New people.
New skills.
New possibilities.
And a new stage for New Format.
We do not want to waste the next three years.
We want to use them to build experience, a portfolio, a community and a media project that can continue long after university.
The video accompanying this article is a small beginning.
Harrow Campus.
University of Westminster.
A few seconds of footage.
Rows of computers.
A workspace.
A few ideas.
And a very large number of plans.
One day, we hope to return to this footage and compare the beginning with what came next.
This is only the beginning.
Research. Create. Develop.
Film. Media. Gaming. Digital Content.
New Format × Westminster.
A New Chapter Begins.
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